When a new initiative is launched, momentum is created and employees are typically excited to take steps toward the goals. But as the program goes on, interest wanes and participation and engagement may start to drop. So, how do you sustain participation and employee motivation? How do you ensure a successful roll-out, maintain and build engagement and accelerate your organization towards your climate goals? 

1. 1. Set and track business aligned goals. Progress is motivating. Research shows that goal setting and measuring progress consistently leads businesses to achieve sustainability goals faster than those that don’t. Setting goals with Greenaider’s admin tool also helps leaders understand how best to help employees along the sustainability journey and target low hanging carbon and cost reductions to accelerate progress. Encourage employees to select and track goals that are relevant to them. And be sure to support them along the way with social activity to build community and keep everyone accountable. 

2. 2. Make it social. Activities are more fun and have a greater impact when done together. Designated Eco Champs and Sustainability Communities are a great way to promote your sustainability program and drive awareness and interest among employees on a regular basis. Champs act as cheerleaders for your program and can ultimately help keep employees motivated to contribute to sustainability goals. Active sustainability communities also provide an engagement loop between leaders and employees to foster consistent feedback and improvements to the initiatives.  

3. 3. Introduce game elements. Games are addicting as people are generally stimulated by progressing and winning. Whether it’s crushing candy or completing quests as an avatar, games engage us and encourage us to reach the next level. In sustainability initiatives, gamification elements can provide a clear set of rules, a framework for participation and incentives for achievements. They show employees exactly what they need to do to advance through the program. With Greenaider’s gamification features, you can easily ignite competition with teams, leaderboards and sprint challenges and reward actions with perks and charitable giving.  

4. 4. Integrate sustainability goals into business as usual. Sustainability initiatives shouldn’t be a separate program — they should integrate with other business programs and processes. Greenaider’s segmentation feature allows you to organize your people and data into bespoke groups. Armed with deeper insight into how and why certain business areas or teams are performing, you can spot trends and tailor engagement strategies that bring everyone on board. 

5. 5. Level-up communication. Customer trends show that engagement spikes during activity cycles, and users who participate in initiatives are less likely to leave their company. Having new content more often, including those that promote team challenges, helps to drive consistent participation. Six- to eight-week cycles tend to yield more consistent participation over time, compared to quarterly or annual cycles. Creating awareness by prompting employees about new content helps to significantly boost participation rates. With Greenaider’s ever growing Resource Library, you can easily prepare a comms strategy with premade assets. Select from guides and practical, ready-for-use content – from posters to email templates, you will find what you need to get the word out fast.  

Activate your employees anywhere, anytime with Greenaider. Harness the power of people, data and technology to achieve your sustainability goals faster. Get in touch to get started.